Introduction

This privacy policy outlines how Swarava ("we", "us", "our") collects, uses, and protects information when you use our website. We respect your privacy and are committed to protecting your personal data.

Information We Collect

We collect two types of information:

Basic Analytics (Always Collected)

We automatically collect the following anonymous data when you visit our website:

• Pages visited
• Referring website
• Time spent on site
• Basic interactions with content
• Browser type and device information

This information cannot personally identify you and helps us understand how visitors use our website.

IP Address Data (With Consent Only)

If you provide consent through our privacy banner, we also collect:

• IP address
• Geographic location derived from IP address (country, region, city)

This data helps us understand the geographic distribution of our audience and optimize our content accordingly.

How We Use Your Information

We use the collected information to:

• Improve our website functionality and user experience
• Understand which content is most valuable to our visitors
• Analyze traffic patterns and user behavior (in aggregate form)
• If consented, analyze geographic patterns of our audience
• Maintain security and monitor for potential issues

Technology Used

Our website uses Mixpanel for analytics tracking. We have configured our Mixpanel implementation to prioritize privacy:

• Automatic tracking features are disabled
• IP address tracking is only enabled with explicit consent
• Data is stored in localStorage on your device for session continuity
• We track consent decisions for accountability and compliance purposes

Your Data Rights

Under GDPR and similar privacy regulations, you have certain rights regarding your data. Please note that the analytics data collected through our website is processed and stored by Mixpanel, not directly by us:

• Right to consent: You can choose whether to allow IP address tracking through our consent banner
• Right to withdraw consent: You can change your consent choice at any time by revisiting our website and updating your preferences
• Data access and deletion: Since Mixpanel is the data processor for our analytics, requests for access to or deletion of your specific analytics data should be directed to Mixpanel directly per their privacy policy
• Right to be informed: This policy explains our data practices and how we use Mixpanel for analytics

Data Retention

Analytics data is retained according to Mixpanel's data retention policies. As we use Mixpanel as our analytics provider, we do not directly control the storage duration of this data.

Data Security

The security of analytics data is managed by Mixpanel according to their security practices and policies. For information about how Mixpanel secures your data, please refer to their privacy policy.

Third-Party Services

Our site uses Mixpanel for analytics processing. Mixpanel acts as the data processor and controls how the collected analytics data is stored, processed, and secured. You can learn more about Mixpanel's privacy practices and how to exercise your rights regarding data they process at https://mixpanel.com/legal/privacy-policy/.

Cookie Policy

Our website uses localStorage, a browser storage technology similar to cookies, to store your consent preferences and for analytics functionality. Unlike traditional cookies, localStorage data remains on your device and is not automatically sent to our servers with each request.

Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children under 16.

Changes to This Policy

We may update this privacy policy periodically. The latest version will always be available on this page.

Contact Us

If you have questions about this privacy policy or your data, please contact us at:

Email: hello@swarava.com